Reading Progress
Deeply Rooted Plant Shop: Growing Community in Ridgewood

Deeply Rooted Plant Shop: Growing Community in Ridgewood

October
1,
2025
|
Brian Barcenilla
|
4 min read

In Ridgewood, New Jersey, Deeply Rooted Plant Shop has become a local favorite. The owner and longtime Ridgewood resident has lived in the town for more than 30 years and spent nearly two decades teaching in local schools. That background in education shapes how the shop runs today. Instead of simply selling plants, Deeply Rooted focuses on teaching customers how to care for them, making plant ownership less intimidating and more rewarding.

The shop has been described as a welcoming place where learning and plants come together. From beginners just starting their plant journey to seasoned collectors looking for their next favorite, everyone feels at home at Deeply Rooted. 

Helping All Plant Owners Succeed

Helping All Plant Owners Succeed

Deeply Rooted’s mission is simple: to help people succeed with plants, no matter their living space or experience. Many customers come in with small apartments, dorm rooms, or cubicles and feel nervous about starting. Others already have large collections but are looking for something different. No matter the situation, the shop has a way of connecting people with the right plant.

The shop also extends beyond Ridgewood, reaching nearby communities and working closely with local Chambers of Commerce. This outreach makes Deeply Rooted more than just a neighborhood shop; it’s a hub for plant lovers across Northern Bergen County.

Teaching Plants Beyond the Shop

Education is a key part of Deeply Rooted’s approach. The owner has shared plant knowledge with a wider audience by teaching Houseplants 101 at the Ridgewood Community School. These classes opened the door for residents across the county to learn the basics of plant care in an approachable, fun setting.

This passion for teaching carries into the shop itself. Customers often comment on the helpful tips and thoughtful guidance they receive during their visit. The goal is not just to sell plants but to give people the skills to enjoy them for years to come. You can explore more about their educational efforts on the classes page

Moss Amigos at Deeply Rooted

Moss Amigos at Deeply Rooted

For some customers, the idea of owning a plant feels intimidating until they meet Moss Amigos. These low-maintenance companions often serve as the perfect introduction for people who are still unsure about plant care. Others who already own plenty of plants find that Moss Amigos are the one thing they can always make room for.

Because they are easy to care for and fun to display, Moss Amigos have become one of the shop’s most popular items. They also make an excellent gift for the plant lover who already “has everything.”

A Local Shop with a Broader Reach

Deeply Rooted doesn’t ship plants, but that hasn’t limited its influence. By supporting neighboring towns and businesses, the shop helps strengthen the regional plant community. Being located in a central “hub” of Northern Bergen County makes it easy for residents across the area to stop in and shop.

Customers can also stay connected through Instagram and Facebook, where the shop shares updates, plant care tips, and photos of new arrivals.

What Makes Deeply Rooted Special

What Makes Deeply Rooted Special
  • Educational roots: A teacher’s background brings learning and encouragement into every interaction.
  • Accessible for all: From dorm rooms to large homes, the shop helps everyone find the right fit.
  • Community connection: Partnerships with local schools and businesses extend the reach beyond Ridgewood.
  • Moss Amigos favorites: Perfect for nervous first-timers or collectors who want something new.

Visit Deeply Rooted Plant Shop

Deeply Rooted Plant Shop is a place where people learn, connect, and find joy in plants. With a mission rooted in education and community, it continues to grow as a trusted source for plant lovers in Ridgewood and beyond.

 

Want to know more?

Join our email list and be the first to know about new limited edition products, material innovations, and lots of other fun updates.
California Licensed Nursery #C3443.001
© 2025 Moss Amigos. All rights reserved.
Created using