Revealed: The Top Influences on Your Plant Buying Decisions!
When it comes to plant buying, there’s always something that sparks that “I need this!” moment. Maybe it’s the gorgeous plant displays calling your name, or perhaps it’s a friend raving about their latest plant haul.
We recently asked our community through Instagram to share what influences their plant purchases the most, and the results are in! From social media trends to the changing seasons, several factors play a role in choosing the next leafy addition to your home.
Ready to see what made the list? Let’s dig in!
Poll Results Breakdown
So, what’s really driving your plant buying decisions? According to our poll, in-store displays are the clear winner, but there’s a lot more to it than that! Let’s break it down:
This data is pure gold for retailers looking to step up their game! Here’s how it can help:
- In-Store Displays (46%): With nearly half of the people surveyed saying they’re drawn to in-store displays, it’s clear that setting up a visually stunning plant section is a must! Bright, beautiful arrangements don’t just make your shop look great—they actually inspire those spontaneous “I’ve gotta have this!” moments. Time to make those displays pop!
Read: Plant Display Ideas: 10 Creative Ways to Attract Customers
- Friend Recommendations (22%): People trust their plant-loving friends. So, how can retailers tap into that? Encourage happy customers to share their purchases! Think of referral programs, fun social media challenges, or even loyalty rewards for customers who spread the word. It’s like letting your customers do some of your marketing for you.
- Social Media Trends (20%): Social media is a major driver, and staying on top of the latest plant trends is key. Retailers can hop on trending hashtags, create shareable content, and showcase the must-have plants of the moment. If your shop isn’t already Instagram-worthy, now’s the time to make sure it is!
- Seasonal Changes (13%): Sure, it’s not the biggest factor, but seasonal shifts still influence plant purchases. Swapping out your plant displays to match the season keeps things fresh and fun for returning customers. Who doesn’t love a cozy winter plant or a fresh burst of spring greenery?
Understanding these influences helps retailers tailor their store experience, create irresistible marketing, and keep customers excited to come back for more plants.
Why These Influences Matter for Plant Businesses and You
So, why do these influences matter?
Understanding what influences consumer purchase decisions helps businesses craft more effective strategies and better connect with their audience.
For Moss Amigos, this data reveals exactly how customers are inspired to make their purchases, which in turn shapes the way businesses present, market, and sell their products.
Knowing that in-store displays hold the greatest sway, businesses can focus on creating eye-catching setups that turn casual shoppers into committed buyers.
But it doesn’t stop there—friend recommendations and social media trends show the growing importance of community-driven purchasing. When customers share their plant buying experiences or see their friends posting about new greenery, it can quickly snowball into a purchase of their own.
This emphasizes the importance of word-of-mouth marketing and active engagement on social platforms.
For a business, catering to these influences means having a solid presence both in-store and online, offering not only beautiful products but also an engaging customer experience. Seasonal changes, while a smaller factor, still offer opportunities to refresh product lines and tap into the moods of different times of the year.
Spotlight on Moss Amigos' Bestsellers
Let’s talk about some of our top-selling moss balls and how they connect to what influences your plant buying decisions!
Moss Amigo (4 inches)
The largest of our moss friends, Moss Amigo is perfect for those who love a bold, eye-catching display. If you’re influenced by in-store displays, this moss ball will definitely stand out in any space. Its size makes it a statement piece and ideal for larger areas.
It’s also great for plant enthusiasts looking to share their love for unique plants with friends!
Moss Chico (3 inches)
Our medium-sized, Moss chico strikes a balance between size and style, perfect for customers who enjoy social media trends and love curating beautiful plant displays at home. It fits seamlessly into most decor styles and is versatile enough for both beginners and seasoned plant enthusiasts.
Moss Rico (2 inches)
Small but packed with personality, Moss Rico is perfect for those who are influenced by seasonal changes. Its compact size makes it easy to move around, add to seasonal displays, or place in smaller spaces. Customers who love to refresh their plant collection as the seasons change will find Moss Rico to be the ideal companion.
Moss Nino (0.5 inch)
Tiny and adorable, Moss Nino is a perfect addition to your life without taking up much space. Moss Nino is a hit with those who follow minimalist trends on social media and are looking for low-maintenance plants. It’s also a popular recommendation among friends as a cute gift option or a fun desk buddy!
Take Note: Each moss ball size connects with different plant buying influences, from in-store displays to social media trends and seasonal changes.
And the fun doesn’t stop there—Moss Amigos has gemstones and accessories to take your plant game to the next level!
Wrapping Up
In-store displays have proven to be the biggest influence on plant buying decisions, with 46% of participants drawn in by beautifully arranged setups. At Moss Amigos, we’ve embraced this insight by crafting eye-catching displays for our moss balls, along with offering gemstones and accessories to enhance the experience.
So, if you’re on the lookout for ways to elevate your in-store display, Moss Amigos has everything you need to create a stylish and inviting plant showcase!
References:
Teo, C. (2024, May 10). How to build a referral program in 2024 (With 80+ examples). ReferralCandy. https://www.referralcandy.com/blog/47-referral-programs#:~:text=A%20referral%20program%20or%20a,make%20referrals%20to%20your%20business.
