Floral Arrangement Classes: Why 59% of Retailers Say Yes

October

31,

2024

Brian Barcenilla

5 min read

Floral arrangement classes—are they really the next big thing for flower shop owners? We ran a poll on our Instagram to find out, and the results are in! If you're curious about how these DIY workshops could be the perfect addition to your business, you're in the right place.

Let’s look at the numbers and see why this trend is becoming so popular with customers and shop owners!

Poll Results: What the People Are Saying

To get a sense of where retailers stand on offering floral arrangement classes, we asked a simple question in our Instagram poll: "Would you be interested in DIY floral arrangement workshops?"

The results were pretty clear:

Yes, absolutely: 59%
Maybe: 30%
Not interested: 11%

With 59% of respondents enthusiastically on board, it's easy to see that floral arrangement classes are a trend worth exploring. These classes not only offer a new revenue stream but also provide opportunities to engage customers in a creative, hands-on way.

Why the 'Yes' Crowd (59%) Is Onboard

Let’s be honest. The "Yes, absolutely!" group didn’t need much convincing. They know a trend when they see one! So why are 59% of retailers eager to offer floral classes?

Deepen customer relationships: This gives customers a chance to connect with your brand on a more personal level. These workshops offer hands-on experiences that go beyond the usual retail interaction.
Boost sales: Offering classes isn’t just about fun; it’s about business! From charging workshop fees to upselling floral tools, accessories, and flowers, these sessions can give your bottom line a healthy lift.
Build a community: Floral arrangement classes create a space where creativity blossoms. Not only do customers return for more, but they also spread the word, building a loyal community around your shop.

The 'Maybe' Camp (30%)

Now, let’s talk about the "Maybe" group. They’re curious, but something is holding them back. What could it be?

Space, time, and investment: Some retailers might be unsure if they have the room or resources to host floral arrangement classes. The idea sounds great, but the logistics can feel a little overwhelming.
Uncertainty about interest: Some retailers worry that customers might not be as excited about workshops as they are. It’s a valid concern. No one wants to put in the effort for an empty room.

Solution: Start small! Begin with seasonal workshops or one-off events. Gauge interest through social media, like using Instagram Stories, just like we did. This helps you dip your toes in without diving all the way. 😉😉

The 'Not Interested' Group (11%)

Then, we have the "Not interested" group. For 11% of retailers, floral arrangement classes just don’t seem like a fit, and that’s okay!

Different business model: Some shops might be focused on other aspects of their business, like custom orders or large events, and don’t see classes as a match for their goals.
Clientele mismatch: Others may feel that their customer base wouldn’t be interested in workshops.

Suggestion: Try a low-risk approach by partnering with a local business to offer pop-up workshops. This allows you to test the waters without a big commitment, and you might be surprised by the interest it generates!

Why Floral Arrangement Classes Could Bloom Your Business

Floral arrangement classes offer a fresh way to add value to your shop without taking on a lot of risk. These workshops can not only bring new energy into your business but also serve as a smart, scalable strategy for long-term growth.

1. Differentiate Your Shop from Competitors

One major advantage is that these classes set your shop apart. While many flower shops offer beautiful bouquets, how many also teach customers how to create them?

Offering a unique experience gives you a competitive edge and positions your shop as a creative hub in your community.

2. Attract New Customer Segments

Workshops can help reach customers who may not be regulars in your shop. Maybe they’ve never thought to visit your store, but the chance to attend a floral class sparks their interest.

Once they step through your doors for a class, they’re much more likely to become repeat customers for other products and services.

3. Create a Stream of Social Media Content

Every workshop is a marketing opportunity. You can promote upcoming classes through photos, videos, and behind-the-scenes posts on social media. Attendees are also likely to share their experiences, giving you valuable user-generated content that boosts your online visibility and reaches new audiences.

4. Encourage Repeat Visits with Class Series

Rather than just offering one-off workshops, you can plan a series of floral arrangement classes. This not only increases foot traffic but also encourages participants to return multiple times, deepening their connection to your shop.

Take Note: Each class could focus on different techniques, flowers, or themes, giving customers a reason to keep coming back.

5. Maximize Slow Seasons

When business is slow—whether it’s a seasonal lull or just a quieter time of the week—floral arrangement classes are a great way to fill in the gaps.

Hosting workshops during off-peak hours can help maintain steady activity in your shop while making the most of resources that might otherwise go unused.

The Bottom Line?

Floral arrangement classes are a fantastic way to engage your community, drive traffic to your shop, and boost sales. Whether you’re ready to go all-in or just curious how it could work for your business, the potential is there.

With 89% of retailers showing interest, now’s the perfect time to explore how these workshops could help your business bloom!

If you want to learn more about how to make your shop stand out, check out this related post from Moss Amigos!

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