4 Must-Have Plants for Millennials & Gen-Z According To Our Followers!

It’s no secret that plants have become more than just home decor—they're a way of life! 

We turned to our diverse Instagram followers of over 65,000 to understand which green companions are capturing hearts and brightening up spaces. We asked, "What type of plants are you most likely to buy for your home?" and the results from respondents are in!

In this blog post, we’re excited to share the top four plant types that our followers are raving about. These insights are invaluable for nursery stores looking to stay ahead of the trend and stock the plants that today’s consumers are eager to bring into their homes, especially popular Gen Z plants. 

Let’s get into the top picks and see how you can cater to these growing demands!

Poll Results

Here are the results:

• Moss Balls: 45%
• Succulents: 38%
• Ferns: 11%
• Cacti: 7%

Below is the screenshot from the poll for a closer look at the responses from our followers.

Moss Balls (45%)

Moss balls are becoming very popular, and it's easy to see why. With 45% of our followers choosing moss balls as their favorite, they are clearly a top pick among Millenials and Gen Z plants. Moss balls are super low maintenance, making them perfect for busy millennials. 

Benefits:

• Low Maintenance: Moss balls thrive with minimal care, requiring just some chilled tap water and a shady spot.
• Unique Appearance: Their round, green form makes them a conversation starter.
• Personalized Options: You can choose different types of gemstones and accessories based on your birthday month, zodiac, and each stone has unique and interesting background facts.

• Highlight Low Maintenance: Emphasize how easy moss balls are to care for to attract busy young professionals.
• Showcase Unique Looks: Their round, green form makes them a conversation starter among Gen Z plants.
• Promote Personalized Options: Highlight the different gemstones and accessories available to appeal to customers looking for personalized choices. Explore 12 must-have accessories for your moss ball today!

Succulents (38%)

Succulents are a close second, with 38% of our followers loving these trendy plants. Succulents are popular because they are easy to care for and come in many shapes and sizes. They’re perfect for adding a bit of green to small spaces and are known for their resilience, making them ideal Gen Z plants.

Benefits:

• Easy Care: Succulents require minimal watering and thrive in various conditions.
• Variety: Available in a wide range of shapes, sizes, and colors.
• Aesthetic Appeal: They add a modern, trendy touch to any room.

Tips for Nursery Stores:

• Create Attractive Displays: Showcase various succulent types to highlight their diversity.
• Emphasize Low Water Needs: Promote their resilience and minimal care requirements.
• Use Trendy Pots: Display succulents in stylish containers to draw attention.

Ferns (11%)

Ferns are favored by 11% of our followers. These plants are loved for their lush, green foliage and air-purifying qualities. Ferns can make any room feel like a mini rainforest, adding a calming and fresh vibe.

Benefits:

• Air Purification: Ferns help clean the air, making homes healthier.
• Lush Greenery: Their dense foliage adds a touch of nature to indoor spaces.
• Calming Effect: The presence of ferns can create a serene atmosphere.

Tips for Nursery Stores:

• Display in Well-Lit Areas: Show off their lush greenery in well-lit spots.
• Promote Air-Purifying Benefits: Highlight their health benefits to attract health-conscious buyers.
• Provide Care Tips: Offer guidance on maintaining humidity levels to keep ferns healthy.

Cacti (7%)

Cacti, with 7% of the votes, have a niche but dedicated following. These plants are adored for their unique shapes and minimal watering needs. They’re perfect for adding a bit of desert charm to any home.

Benefits:

• Minimal Watering: Cacti thrive with little water, ideal for those who might forget regular watering.
• Unique Shapes: Their distinctive forms add a unique touch to any decor.
• Low Maintenance: Cacti are resilient and require minimal care.

Tips for Nursery Stores:

• Create Eye-Catching Displays: Use decorative rocks and desert-themed setups to make the display more appealing.
• Emphasize Low Maintenance: Highlight their minimal care requirements to attract busy customers.
• Showcase Variety: Display different shapes and sizes to demonstrate their uniqueness.

Conclusion

Recapping the poll results, it’s clear that moss balls, succulents, ferns, and cacti are the top plant choices among our followers. Moss balls, leading the pack with 45%, are especially popular for their low maintenance and unique appearance, epitomizing the essence of Gen Z plants.

Nursery stores should consider stocking these plants to meet the demands of today’s consumers.

Remember: Staying ahead of these trends and understanding what plant lovers are looking for will ensure your store remains a go-to destination.